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Partner applications are now open for a limited time! Learn more below.

Free SamplePre-Order Campaign

Stronger together, partners in growth.

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Locs & Wicks

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Kids

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Braiders

Turning Tears into Triumph

No more tears, whinning, whincing or flinching. Get your time back and keep haircare calm.

We've felt the stress, heard the whining, and witnessed the pain of facing the salon or constantly delaying wash days. Tender-headed moments have turned into wars, taking up your time and energy with every flinching minute.

The Reality is Stressful

Let's be real—no one wins. You're drained, and every wash day feels traumatic. The discomfort, irritation, the frustration—it's all too familiar, and we've been there. With Tugs, we believe that hair care should be a bonding experience, not a mini-war.

Why Tugs Tender Head Hair Care? You don't have to tolerate the pain.

Cools & Soothes
Tender Head Pain

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Cools & Soothes
Tender Head Pain

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Cools & Soothes
Tender Head Pain

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Cools & Soothes
Tender Head Pain

Free Sleep Cap with First Bundle

15% OFF 5 extra items.

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Stylists Earn $300 more per month

Stylists can earn an additional $300 per month on average by adding Tugs to their service. Become a Tender Partner

No more tears, whinning, whincing or flinching. Get your time back and keep haircare calm.

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Dedicated Account Manager

Tender Care

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Wholesale Pricing

Upsell Tugs for your cleints to take home

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Pro-Sized Bottles

Larger Professional Sized Bottles

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Referral LInk

Earn from you social media following

All Natural. Vegan. Sulfate & Paraben Free.

Tugs Tender Head Pain Relief

$28.00 per 1 Bottle or 2 Bottles when you bundle.

Each 2oz Bottle equals lasts for about 10 - 15 occasions.

The first hair serum to ease tender head pain. Bring back edges and stimulate hair growth with an immediate soothing sensation while detangling, braiding or styling to keep the tears away. A caring way to lock in moisture, stimulate growth and protect your scalp. Effective for all ages with curly, coily, kinky patterns.

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What's Inside 

$28.00
  • FEATURE 
  • FEATURE
Get 2 Free CasesSchedule A Call
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How much can students
earn with Tugs? 🤑

See how much more you can earn each month with our earnings calculator.

Calculate Your Earnings

No more tears, whinning, whincing or flinching. Get your time back and keep haircare calm.

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How it works

You work hard, so your client stays yours. A One-Time Referral, Keeps you Earning all year.

Get 2 Free Cases

No more tears, whinning, whincing or flinching. Get your time back and keep haircare calm.

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Register & Educational Material

Receive your first order and bundle of "Love & Tender" Information

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Receive Tugs Each Month

Buy as many or few cases as you need at wholesale Pricing. Stop Anytime.

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"Tender Touch" Add-On Service

You Offer Tender Head Clients our Add on During Service & they take the bottle home for touch treatments as needed.

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Students Receive

Active followers on socials? Even better! You can sell to your cleints anywhere, with your link and start earning.

All Natural. Vegan. Sulfate & Paraben Free.

Tugs Tender Head Pain Relief

$28.00 per 1 Bottle or 2 Bottles when you bundle.

Each 2oz Bottle equals lasts for about 10 - 15 occasions.

The first hair serum to ease tender head pain. Bring back edges and stimulate hair growth with an immediate soothing sensation while detangling, braiding or styling to keep the tears away. A caring way to lock in moisture, stimulate growth and protect your scalp. Effective for all ages with curly, coily, kinky patterns.

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What's Inside 

$28.00
  • FEATURE 
  • FEATURE
Get 1 Free CaseLog In
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Professional
Access

  • Refer new customers with custom link or coupon
  • Instant reviews of your referral earnings.
  • Connet mobile.friendly payouts where you need it most, zelle, cash app, venmo, or direct deposit.
  • Weekly automated payouts so you never have to chase.
Get Started
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Clients Crave 😍 
this Add-On

I've been wishing for a solution like Tugs for years. Even men tough try to it out, but once they're in the chair, they're eager to let me use it.

Adriana
Loctician

I was hesitant at first, then a client came in and it was a fight to get through. I went for Tugs and I haven't looked back.

Cherish
Cosmetologist & Braider

I usually don't take Tender-Headed clients, it's not worth the stress and time. WIth Tugs, I'm able to book them more and earn extra when they do.

Jasmine
Cosmetologist

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Save 30% + Free Shipping

Ready for a Reliable Solution? Join the Family that cares.

We want to make sure you never run out when you need it most. Tugs is availble at the right size for you.

Tugs Tender Head Pain Relief
Tugs Tender Head Pain Relief
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$28.00
View Details

Tugs Tender Head Pain Relief

$28.00

Save 30% w/ Free Shipping 

Pain Relief SIngle Bottle
per Bottle

Tugs Tender Head Pain Relief
Tugs Tender Head Pain Relief
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$28.00
View Details

Tugs Tender Head Pain Relief

$28.00

Save 30% w/ Free Shipping 

Pain Relief SIngle Bottle
per Bottle

Tugs Tender Head Pain Relief
Tugs Tender Head Pain Relief
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$28.00
View Details

Early Bird Adult Bottle

Tugs Tender Head Pain Relief

$28.00

Pain Relief SIngle Bottle
per Bottle

Tugs Tender Head Pain Relief
Tugs Tender Head Pain Relief
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$28.00
View Details

Early Bird Adult Bottle

Tugs Tender Head Pain Relief

$28.00

Pain Relief SIngle Bottle
per Bottle

Crowd Funding Starts May 12th (Mothers Day)

Start Earning with Tugs

Introductary Offer only for new businesses.
Already have an account? Sign-In Here

You’ll get free shipping on orders over $60. Plus a free Sleep Cap & 15% Off any additional items when you purchase any Growth Bundle, Sleep Cap Bundle, Hair Care Bundle or Vitamin Pack (three bottles). You’ll appreciate the time and tugs saved on detangling and maintaining with our tender head solutions.

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Independent
Stylists 

1 Free Case

$149 Includes

1 Professional 6oz Size $40
(1 Free) 2 Cases of 2oz size $100
Personal Affiliate Link

  • Access Wholesale Pricing & New Products
  • 1 Professional 6oz Size $40
  • (1 Free) 2 Cases of 2oz size $100
  • Personal Affiliate LinkEarn $5 each time your client/follower orders

Adjustable for all sizes

Free for 1 month, then $10.99 per month after. Offer only available if you haven't tried Premium before. Terms apply.

Prevent morning knots

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Get 1 Free Case
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Salons
& Shops

1 Free Case

$249 Includes

  • Access Wholesale Pricing & New Products
  • 1 Professional 6oz Size $40
  • (1 Free) 2 Cases of 2oz size $100
  • Personal Affiliate LinkEarn $5 each time your client/follower orders
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Get 1 Free Case
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Small Cosmetology Institutions

2 Free Cases

$499 Includes

  • Access Wholesale Pricing & New Products
  • 3 Professional 6oz Size $40
  • (2 Free) 10 Cases of 2oz size $500
  • Personal Affiliate LinkEarn $5 each time your client/follower orders

Free for 1 month, then $10.99 per month after. Offer only available if you haven't tried Premium before. Terms apply.

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Get 2 Free Cases

Retailers & Large Institutions

You love your hair but it’s sometimes its a pain. Let's make wash days easier!

3 Free Cases

Start Earning with Tugs

You’ll get free shipping on orders over $60. Plus a free Sleep Cap & 15% Off any additional items when you purchase any Growth Bundle, Sleep Cap Bundle, Hair Care Bundle or Vitamin Pack (three bottles). You’ll appreciate the time and tugs saved on detangling and maintaining with our tender head solutions.

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Independent
Stylists 

1 Free Case

$149 Includes

1 Professional 6oz Size $40
(1 Free) 2 Cases of 2oz size $100
Personal Affiliate Link

  • Access Wholesale Pricing & New Products
  • 1 Professional 6oz Size $40
  • (1 Free) 2 Cases of 2oz size $100
  • Personal Affiliate LinkEarn $5 each time your client/follower orders

Adjustable for all sizes

Free for 1 month, then $10.99 per month after. Offer only available if you haven't tried Premium before. Terms apply.

Prevent morning knots

Get 1 Free Case
Adult Relief RollOver_a.png__PID:24efe916-ac87-47c3-9fe3-5f1113d648e7

Salons
& Shops

1 Free Case

$249 Includes

  • Access Wholesale Pricing & New Products
  • 1 Professional 6oz Size $40
  • (1 Free) 2 Cases of 2oz size $100
  • Personal Affiliate LinkEarn $5 each time your client/follower orders

Free for 1 month, then $10.99 per month after. Offer only available if you haven't tried Premium before. Terms apply.

Get 1 Free Case
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Small Cosmetology Institutions

2 Free Cases

$499 Includes

  • Access Wholesale Pricing & New Products
  • 3 Professional 6oz Size $40
  • (2 Free) 10 Cases of 2oz size $500
  • Personal Affiliate LinkEarn $5 each time your client/follower orders

Free for 1 month, then $10.99 per month after. Offer only available if you haven't tried Premium before. Terms apply.

Get 2 Free Cases

Retailers & Large Institutions

You love your hair but it’s sometimes its a pain. Let's make wash days easier!

3 Free Cases

Bundle & Get 1 Free Bottle Each Month

FAQs

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Get Started

Get a Free sample when we launch!

Get Started For 4 Interest-Free Payments Of $12

Get Started Today For Only $12/Month When You Buy With Shop Pay.

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Once a month our Tugs List receives our biggest discount direct to your phone.

Never miss out on new products, exclusive offers, and more when you join the Tugs mailing list.

Tap to Join 

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Our family of curls & coils from @tugsloves

Share your #tugsloves moments

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Once a month our Tugs List receives our biggest discount direct to your phone.

Never miss out on new products, exclusive offers, and more when you join the Tugs mailing list.

Tap to Join 

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Tugs was founded by Designer & Entreprenuer Howard Moore

ABOUT TUGS

Tugs is a trusted black-owned hair care brand for tender-headed kids and adults. Tested, formulated, and safe for all hair types and backgrounds, our products alleviate soreness and pain during styling, braiding, or detangling. Whether you're Black, White, Latino, Mixed-Race, super curly, wavy, or straight, Tugs aims to remove the trauma from tender head tantrums and transform wash days into the bonding experiences they should be.