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Our Story

FROM PATTERN

Natural hair products done right.

Pattern Beauty has everything you need for juicy, joyful, and healthy hair.

We focus on the use of quality ingredients to nourish each strand of hair. By Black hair for Black hair, we have all the hair accessories, styling products, hair treatments, and more that your textured hair didn't have access to. We have something for every curly hair type and if you don't know where to start we have the resources to teach you about your hair. We are here to empower you. Our products are here to empower you. We want you to be empowered by your authentic Black Beauty and our products are how we do that. Say goodbye to damaged hair and be prepared to experience your hair to its fullest potential. At Pattern Beauty, we approach hair health in a holistic way. We have products to meet your hair in whatever stage it's in. We want to be involved in every step of your hair care routine to ensure your hair is getting the nourishment it deserves. Our products include shampoo and conditioner for curly hair, scalp treatments, argan oil, jojoba oil, different cleansing treatments, styling cream, and more.

Get your curls healthy and defined with Pattern Beauty. 

FROM HELLO BELLO

Kristen Bell and Dax Shepard are parents who believe there is no such thing as other people’s children. (Though they reserve the right to deny that when it’s diaper duty time.) They are two of Hello Bello’s co-founders and they started the company because they believe all babies deserve the best, which means all parents need access to affordable, premium products. Hello Bello fulfills that dream. We carefully craft all of our products with babies, parents, and the planet in mind – and keep everything at low prices, made possible by partnering with Walmart.

Our Mission

At hello bello, we have one simple goal: to eliminate the choice many parents have to make – deciding between what’s best for their kids and best for their budget. We believe in premium for all because every baby deserves the best.

Our Brand Promises

Premium For All

Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we believe every child deserves the best.

Happier Babies, Happier Planet

We will be handing this place over to our tiny humans someday, which is why our products are carefully crafted to be safe and effective for babies and better for their world.

Our Parent Pledge

We created hello bello because parenting is hard. And near impossible to do alone. Our pledge is to join you, in our small way, for life’s messiest, stinkiest, most unmissable joy – parenthood. We’re here to be a part of your village.