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TUGS | Tender Head Serum
TUGS | Tender Head Serum
Before and after using Tugs tender-head serum on a child — crying during detangling, then calm and tear-free
Before and after using Tugs tender-head serum on a child — crying during detangling, then calm and tear-free
Comparison chart showing TUGS scalp serum soothes tender-head pain at the root while detanglers only coat hair
Comparison chart showing TUGS scalp serum soothes tender-head pain at the root while detanglers only coat hair
Tugs tender-head serum made with natural mint, root and leaf extracts to calm and cool a sensitive scalp
Tugs tender-head serum made with natural mint, root and leaf extracts to calm and cool a sensitive scalp
Three steps to use Tugs scalp serum: apply to the scalp, massage in within 60 seconds, then detangle or braid
Three steps to use Tugs scalp serum: apply to the scalp, massage in within 60 seconds, then detangle or braid
TUGS | Tender Head Serum
TUGS | Tender Head Serum
Tugs tender-head serum for wash days, braids, twists, sew-ins, detangling and kids' morning hair routines
Tugs tender-head serum for wash days, braids, twists, sew-ins, detangling and kids' morning hair routines
TUGS scalp serum results: 92% felt scalp comfort, 65% less crying during hair care, 20% faster detangling
TUGS scalp serum results: 92% felt scalp comfort, 65% less crying during hair care, 20% faster detangling
Family holding Tugs tender-head serum — 60% less pain in 60 seconds for gentler, tear-free styling
Family holding Tugs tender-head serum — 60% less pain in 60 seconds for gentler, tear-free styling
Mother and daughter with Tugs serum, made for every tender head: easier mornings for parents, kids and stylists
Mother and daughter with Tugs serum, made for every tender head: easier mornings for parents, kids and stylists
Close-up of braided hair with five-star rating of TUGS text overlay on a blue background
Close-up of braided hair with five-star rating of TUGS text overlay on a blue background
TUGS | Tender Head Serum
TUGS | Tender Head Serum
TUGS | Tender Head Serum
TUGS | Tender Head Serum

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Dumb as F*ck Kit

$58.00
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(1349 Reviews)

Est. Ship: Aug 31st

The first reliable hair serum to ease & calm tender head pain with immediate soothing and relief while detangling, braiding or styling. A caring way to lock in moisture, stimulate growth and stop the tears before they start. Effective for any curly, coily or kinky patterns.

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TUGS | Tender Head Serum

TUGS | Tender Head Serum

$58.00
$58.00

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TUGS | Tender Head Serum
TUGS | Tender Head Serum
Before and after using Tugs tender-head serum on a child — crying during detangling, then calm and tear-free
Before and after using Tugs tender-head serum on a child — crying during detangling, then calm and tear-free
Comparison chart showing TUGS scalp serum soothes tender-head pain at the root while detanglers only coat hair
Comparison chart showing TUGS scalp serum soothes tender-head pain at the root while detanglers only coat hair
Tugs tender-head serum made with natural mint, root and leaf extracts to calm and cool a sensitive scalp
Tugs tender-head serum made with natural mint, root and leaf extracts to calm and cool a sensitive scalp
Three steps to use Tugs scalp serum: apply to the scalp, massage in within 60 seconds, then detangle or braid
Three steps to use Tugs scalp serum: apply to the scalp, massage in within 60 seconds, then detangle or braid
TUGS | Tender Head Serum
TUGS | Tender Head Serum
Tugs tender-head serum for wash days, braids, twists, sew-ins, detangling and kids' morning hair routines
Tugs tender-head serum for wash days, braids, twists, sew-ins, detangling and kids' morning hair routines
TUGS scalp serum results: 92% felt scalp comfort, 65% less crying during hair care, 20% faster detangling
TUGS scalp serum results: 92% felt scalp comfort, 65% less crying during hair care, 20% faster detangling
Family holding Tugs tender-head serum — 60% less pain in 60 seconds for gentler, tear-free styling
Family holding Tugs tender-head serum — 60% less pain in 60 seconds for gentler, tear-free styling
Mother and daughter with Tugs serum, made for every tender head: easier mornings for parents, kids and stylists
Mother and daughter with Tugs serum, made for every tender head: easier mornings for parents, kids and stylists
Close-up of braided hair with five-star rating of TUGS text overlay on a blue background
Close-up of braided hair with five-star rating of TUGS text overlay on a blue background
TUGS | Tender Head Serum
TUGS | Tender Head Serum
TUGS | Tender Head Serum
TUGS | Tender Head Serum

Minions & Monsters

* 6.6 (4.5K) : Movie : 1h 30m - PG

$58.00
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In theaters July The Minions are already an instant win for children everywhere, so we're going to focus on what you big kids (aka adults) might like to know. The latest [i]Despicable Me[/i] spin-off is set in 1920s Hollywood where everyone's favorite henchmen will set out to find the perfect lead actor for their new monster movie. [i]Despicable Me[/i] mastermind Pierre Coffin returns as both writer-director and the voice of the Minions, and keep an ear out for the A-list voice cast, which includes Jeff Bridges, Allison Janney, Jesse Eisenberg, and Christoph Waltz, among others.

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The mattress you've been dreaming of.

Why try Tugs?
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...and in our family of 
Tender Titans 

Tugs Tender Tales

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Improve overall gastrointestinal health for better nutrient absorption

Through rigorous scientific studies and consultations with veterinarians, we have created a breakthrough formula exclusively tailored to combat the health challenges prevalent in dogs. A staggering 91% of our customers have reported significant improvements in their dogs' health after incorporating our product into their diet.

Prebiotics nourish the beneficial gut bacteria, supporting digestive health

Our dog food formula contains carefully selected prebiotics that work in harmony with the gut microbiota, providing the necessary nutrients for the growth and maintenance of beneficial bacteria, ultimately supporting digestive health.

Rated 4.5/5 Based on 895 Reviews

Satisfy your furry friends with homemade delights they'll crave

Perfect for sensitive tummies

Supercharge immunity System

Bursting with protein, vitamins, and minerals

Supports strong muscles, increases bone strength
Start baking doggy delights

30-day money back guarantee

Still have questions?

Whether dealing with curly, wavy, or straight hair, If you don't feel any amount of reduced discomfort, let us know so we can improve! We’ll hook you up with a refund, no strings attached.

 

Our Sleep Specialists are dedicated to helping you find the mattress of your dreams. Give us a call or chat with us now.

+1.888.498.0003

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Our Money Back Guarantee 

Whether dealing with curly, wavy, or straight hair, If you don't feel any amount of reduced discomfort, let us know so we can improve! We’ll hook you up with a refund, no strings attached.

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Frequently Asked Questions

Title

What is Tugs, and how does it actually work?

TUGS is a scalp-soothing serum designed to make detangling, braiding and brushing way less painful. It doesn’t just coat the hair — it absorbs at the root, calming irritation and reducing that tender, “don’t touch my head” feeling in seconds.

TUGS is made with clean, scalp-loving ingredients — including anti-inflammatory plant oils, soothing extracts, and zero parabens, sulfates, silicones, or drying alcohols. Everything is carefully chosen for safety and performance.

Who is TUGS made for?

Tugs is made for toddlers, teens, and tender-headed grownups alike. Parents love it for their kids, stylists use it in the salon, and adults use it for everything from braids to blowouts. Tugs is gentle, formulated and reviewed by pharmacists. 

How fast do wholesale orders ship?

In stock orders placed by 2pm usually ship the same day. If on back order, shipping estimates will be communicated.

Can I sell TUGS online and in-store?

Yes! We encourage stylists & retailers to sell wherever makes the most since for their needs. Once the product is in your hands you can sell anywhere.

What’s the minimum order?

Our MOQ can be as low as one case for solo stylist & braiders but higher for distributors.

Do you offer display kits or testers?

Due to misuse of tester requests, we do have an application fee for all wholesale applicants to supply tester kits / samples. Once a wholesale order is made, the application fee is applied to the balance. In some cases this can be waived.

Can I use it on protective styles like braids or locs?

Absolutely. In fact, TUGS was tested and loved by braid stylists and locticians during installs and takedowns. TUGS is lightweight and absorbs quickly — no greasiness, no flakes, and no residue left behind. You can even use it under gels or leave-ins without product conflicts. It prevents paid while styling and reduces scalp tightness you get in the first few days after styling.

$8.99/m

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HOW TO USE

HOW IT WORKS

01. Prep

Our estheticians double cleanse your skin to remove makeup, sweat & dirt from your skin.

02. Assess

We perform a skin analysis to determine your main skin concerns.

03. Treat

We’ll take it from here - the rest of your service is all inclusive and customized based on your skin analysis.

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Tugs was founded by Designer & Entreprenuer Howard Moore

Tugs is a trusted black-owned hair care brand for tender-headed kids and adults. Tested, formulated, and safe for all hair types and backgrounds, our products alleviate soreness and pain during styling, braiding, or detangling. Whether you're Black, White, Latino, Mixed-Race, super curly, wavy, or straight, Tugs aims to remove the trauma from tender head tantrums and transform wash days into the bonding experiences they should be.

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