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the pain is real.
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  • No upfront buying costs

  • We pick, pack & ship direct to your customers

  • Save 230+ hours a year
    — less pain, more clients served.

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Reach $250 + bonus cash.

 

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Wholesale pricing, Net 30, and creator kits. Free Samples, Net 60 intro terms • Low MOQ • Launch support • ALSO ON FAIRE

 

 

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for Creators & Small Pros

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for Pros & Retail Stores

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  • Affiliate Access & 10% Commission

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via Distributor

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What is Tugs, and how does it actually work?

TUGS is a scalp-soothing serum designed to make detangling, braiding and brushing way less painful. It doesn’t just coat the hair — it absorbs at the root, calming irritation and reducing that tender, “don’t touch my head” feeling in seconds.

TUGS is made with clean, scalp-loving ingredients — including anti-inflammatory plant oils, soothing extracts, and zero parabens, sulfates, silicones, or drying alcohols. Everything is carefully chosen for safety and performance.

Who is TUGS made for?

Tugs is made for toddlers, teens, and tender-headed grownups alike. Parents love it for their kids, stylists use it in the salon, and adults use it for everything from braids to blowouts. Tugs is gentle, formulated and reviewed by pharmacists. 

How fast do wholesale orders ship?

In stock orders placed by 2pm usually ship the same day. If on back order, shipping estimates will be communicated.

Can I sell TUGS online and in-store?

Yes! We encourage stylists & retailers to sell wherever makes the most since for their needs. Once the product is in your hands you can sell anywhere.

What’s the minimum order?

Our MOQ can be as low as one case for solo stylist & braiders but higher for distributors.

Do you offer display kits or testers?

Due to misuse of tester requests, we do have an application fee for all wholesale applicants to supply tester kits / samples. Once a wholesale order is made, the application fee is applied to the balance. In some cases this can be waived.

Can I use it on protective styles like braids or locs?

Absolutely. In fact, TUGS was tested and loved by braid stylists and locticians during installs and takedowns. TUGS is lightweight and absorbs quickly — no greasiness, no flakes, and no residue left behind. You can even use it under gels or leave-ins without product conflicts. It prevents paid while styling and reduces scalp tightness you get in the first few days after styling.

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@tugsloves

Tugs is the first tender hair care brand created specifically to ease pain at the root, we have created a deep-comforting serum that soothes scalps more effectively than any detangler or conditioner alone – shifting painful styling, braiding and detangling routines into gentler bonding experiences for families, individuals, and stylists.

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Wholesale & Distributors

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Wholesale pricing, Net 30, and creator kits. Free Samples, Net 60 intro terms • Low MOQ • Launch support • ALSO ON FAIRE

 

 

Order a Sample
Title

the pain is real.
find TUGS locally

7M+

1

Exclusive Pro pricing
+ 90 day Affiliate Earnings

460K+

2

Save 230+ hours a year
— less pain, more clients served.

150+

3

Every client order
puts money back in your chair.

 

ShARE WITH YOUR STYLIST & WIN

You'll get a reward for every 5 friends who sign up with your unique link. You can track your progress any time.

COPY LINK

Become a 
Retailer

Everyone loves getting mail. Our socks are the best monthly surprise.

  • Earn up to 50% commission

  • Earn $5 on every new sale + up to 12% on any purchases in their first 90 Days.

  • Free Shipping

150+

GemPages 

User Groups

7M+

Monthly
Visits

460K+

Certified
Professionals

Request a Sample

See Why Stylists &
BRAIDERS CHOOSE TUGS

Tender Heads
No More. Periodt.

Try for $1 Free

Next batch shipping on 15th

Tender Heads
No More. Periodt.

Try for $1 Free

Next batch shipping on 15th

Want to stock Tugs in your store?

 APPLY HERE or with

Pro Stylists & Affilaites

Become a Retail Partner

Make your money
any way

Rock the geekiest socks around with GemSocks in 3 simple steps

Rooted in Nature.
Backed by Science.

ROOTED IN NATURE.
BACKED BY SCIENCE.

patent-pending. pharmacist-formulated. paraben & phthalate free.

patent-pending. pharmacist-formulated.

water based
light & non-greasy

peptides
support hair  growth

root extracts
calm the scalp

natural mint
for cooling

biotin
for hair growth

vanilla almond
light scent

leaf extracts
for soothing

emoluments
hold it all together
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Influencer & Affiliates

Have a social media following?

  • Earn $5 Per New Referral

  • 10% Comission for repeat Buyers

  • Up to $500 in Monthly Bonuses

Content Creators

No Following? No Problem!

  • Earn Weekly

  • Earn Per Video

  • No Upload, No Editing Required

Pro & Business

Ease Clients, Earn More

  • Wholesale Pricing & Net 30 Opt.

  • 12% Commision for repat buyers

  • No Upload, No Editing Required

MADE for Families,
Pros & Retailers

Want to stock Tugs in your store?  APPLY HERE

Want to stock Tugs in your store?

 APPLY HERE or with

Pro Stylists & Affilaites

Become a Retail Partner

2 full-size TUGS bottles

10 sample tubes (client-ready)

QR code & shelf card

Instant affiliate access

Wholesale pricing unlocked

Email/SMS onboarding flow with education

FREE SHIPPING

Increase Client Satisfaction & Cut detangling time by up to 50%

150+

Increase Client Satisfaction & Cut detangling time by up to 50%

FREE SHIPPING

Earn up to $200/month in affiliate commissions + Bonuses.

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