TUGS is a scalp-soothing serum designed to make detangling, braiding and brushing way less painful. It doesn’t just coat the hair — it absorbs at the root, calming irritation and reducing that tender, “don’t touch my head” feeling in seconds.
TUGS is made with clean, scalp-loving ingredients — including anti-inflammatory plant oils, soothing extracts, and zero parabens, sulfates, silicones, or drying alcohols. Everything is carefully chosen for safety and performance.
Who is TUGS made for?
Tugs is made for toddlers, teens, and tender-headed grownups alike. Parents love it for their kids, stylists use it in the salon, and adults use it for everything from braids to blowouts. Tugs is gentle, formulated and reviewed by pharmacists.
How fast do wholesale orders ship?
In stock orders placed by 2pm usually ship the same day. If on back order, shipping estimates will be communicated.
Can I sell TUGS online and in-store?
Yes! We encourage stylists & retailers to sell wherever makes the most since for their needs. Once the product is in your hands you can sell anywhere.
What’s the minimum order?
Our MOQ can be as low as one case for solo stylist & braiders but higher for distributors.
Do you offer display kits or testers?
Due to misuse of tester requests, we do have an application fee for all wholesale applicants to supply tester kits / samples. Once a wholesale order is made, the application fee is applied to the balance. In some cases this can be waived.
Can I use it on protective styles like braids or locs?
Absolutely. In fact, TUGS was tested and loved by braid stylists and locticians during installs and takedowns. TUGS is lightweight and absorbs quickly — no greasiness, no flakes, and no residue left behind. You can even use it under gels or leave-ins without product conflicts. It prevents paid while styling and reduces scalp tightness you get in the first few days after styling.
Tugs is the first tender hair care brand created specifically to ease pain at the root, we have created a deep-comforting serum that soothes scalps more effectively than any detangler or conditioner alone – shifting painful styling, braiding and detangling routines into gentler bonding experiences for families, individuals, and stylists.
