Join the Family

Exclusive Discounts, Free Shipping, Family Chat, Behind the Scenes moments to thank you for your support! —

Become a Member

Access exclusive benefits starting at $5/month

Membership Options

Save each month on our partner brands

View all brands

*Select products ineligible for free shipping or returns where indicated. Additional shipping fees apply to Alaska and Hawaii.

Featured Posts

View all brands

Scan the QR code with your camera. First delivery is free. (TELEGRAm < FG GROUP LINK)

Alt image

The mattress you've been dreaming of.

Why try Tugs?

Alt image

...and in our family of 
Tender Titans 

Tugs Tender Tales

Alt image

Improve overall gastrointestinal health for better nutrient absorption

Through rigorous scientific studies and consultations with veterinarians, we have created a breakthrough formula exclusively tailored to combat the health challenges prevalent in dogs. A staggering 91% of our customers have reported significant improvements in their dogs' health after incorporating our product into their diet.

Prebiotics nourish the beneficial gut bacteria, supporting digestive health

Our dog food formula contains carefully selected prebiotics that work in harmony with the gut microbiota, providing the necessary nutrients for the growth and maintenance of beneficial bacteria, ultimately supporting digestive health.

Rated 4.5/5 Based on 895 Reviews

Satisfy your furry friends with homemade delights they'll crave

Perfect for sensitive tummies

Supercharge immunity System

Bursting with protein, vitamins, and minerals

Supports strong muscles, increases bone strength

Start baking doggy delights

30-day money back guarantee

Still have questions?

Whether dealing with curly, wavy, or straight hair, If you don't feel any amount of reduced discomfort, let us know so we can improve! We’ll hook you up with a refund, no strings attached.

 

Our Sleep Specialists are dedicated to helping you find the mattress of your dreams. Give us a call or chat with us now.

+1.888.498.0003

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Our Money Back Guarantee 

Whether dealing with curly, wavy, or straight hair, If you don't feel any amount of reduced discomfort, let us know so we can improve! We’ll hook you up with a refund, no strings attached.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Frequently Asked Questions

Title

What is Tugs, and how does it actually work?

TUGS is a scalp-soothing serum designed to make detangling, braiding and brushing way less painful. It doesn’t just coat the hair — it absorbs at the root, calming irritation and reducing that tender, “don’t touch my head” feeling in seconds.

TUGS is made with clean, scalp-loving ingredients — including anti-inflammatory plant oils, soothing extracts, and zero parabens, sulfates, silicones, or drying alcohols. Everything is carefully chosen for safety and performance.

Who is TUGS made for?

Tugs is made for toddlers, teens, and tender-headed grownups alike. Parents love it for their kids, stylists use it in the salon, and adults use it for everything from braids to blowouts. Tugs is gentle, formulated and reviewed by pharmacists. 

How fast do wholesale orders ship?

In stock orders placed by 2pm usually ship the same day. If on back order, shipping estimates will be communicated.

Can I sell TUGS online and in-store?

Yes! We encourage stylists & retailers to sell wherever makes the most since for their needs. Once the product is in your hands you can sell anywhere.

What’s the minimum order?

Our MOQ can be as low as one case for solo stylist & braiders but higher for distributors.

Do you offer display kits or testers?

Due to misuse of tester requests, we do have an application fee for all wholesale applicants to supply tester kits / samples. Once a wholesale order is made, the application fee is applied to the balance. In some cases this can be waived.

Can I use it on protective styles like braids or locs?

Absolutely. In fact, TUGS was tested and loved by braid stylists and locticians during installs and takedowns. TUGS is lightweight and absorbs quickly — no greasiness, no flakes, and no residue left behind. You can even use it under gels or leave-ins without product conflicts. It prevents paid while styling and reduces scalp tightness you get in the first few days after styling.

HOW TO USE

HOW IT WORKS

01. Prep

Our estheticians double cleanse your skin to remove makeup, sweat & dirt from your skin.

02. Assess

We perform a skin analysis to determine your main skin concerns.

03. Treat

We’ll take it from here - the rest of your service is all inclusive and customized based on your skin analysis.

  • 97%

    Dogs choose our dog food over leading brands because of its real functional ingredients and delicious flavor.

Get your dog's healthy meal today!

30-day money back guarantee

  • Pay as you go

  • Bundles (2 Months Free)

Starter Pack

Product not found

Starter Pack

Free Sample

Home Solutions

Shipping

Free

Free

$150/pack

$14

Sed ut perspiciatis unde

Sed ut perspiciatis unde

Sed ut perspiciatis unde

Sed ut perspiciatis

Sed ut perspiciatis

Subscription

Free Sample

Home Solutions

Shipping

Free Shipping

$5/pack

$14

Sed ut perspiciatis unde

Sed ut perspiciatis

Sed ut perspiciatis

Sed ut perspiciatis unde

Sed ut perspiciatis

Sed ut perspiciatis

Who do you know that's Tender Headed?

Earn $5 for each referral

Become an affiliate and earn $5 for every follower, friend and share that joins the Tugs family!

Tugs was founded by Designer & Entreprenuer Howard Moore

Tugs is a trusted black-owned hair care brand for tender-headed kids and adults. Tested, formulated, and safe for all hair types and backgrounds, our products alleviate soreness and pain during styling, braiding, or detangling. Whether you're Black, White, Latino, Mixed-Race, super curly, wavy, or straight, Tugs aims to remove the trauma from tender head tantrums and transform wash days into the bonding experiences they should be.

Earn $5 for
each Referral

Who do you know thats Tender Headed?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

Howard Moore / Founder

Tame today, pay tomorrow.

Flexible payments

Pay over 3-24 months with rates as low as 0% APR, subject to eligibility.

Zero credit required

Lease to own. Pay over time on your own schedule.

 

Earn cash rewards

Earn towards your purchase for reaching savings milestones.

14-day money back guarantee

Product not found