With every tug, I felt it—that quiet kind of pain you learn to live with. I asked, “How do you deal with this your whole life?” She said, “I don’t know, baby… we just learn to tolerate it...” And for some reason, that stayed with me. No one should have to tolerate who they naturally are—TUGS changes that, bringing comfort to the root so hair care can be a bonding experience, not a painful one.