Booths, Salons & Stores

how it works

we realizs that your skin hair, comes with its own personal story and hisrty that can sometimes goe igrnored. 

stops pain – before & during styling

stimulates

no drama.
no Flinching.
real relief.

@lindsayturtle

ATLANTA, GA

What does it feel like when you put it on?

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Stops pain before it starts – no more tears during styling

Soothes the scalp – even during tight braids or installs

No buildup, no greasy feel – absorbs fast, no rinse needed

Safe for color-treated hair – clean, paraben-free formula

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

de sensetizes

no drama.
no Flinching.
real relief.

@lindsayturtle

ATLANTA, GA

What does it feel like when you put it on?

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Stops pain before it starts – no more tears during styling

Soothes the scalp – even during tight braids or installs

No buildup, no greasy feel – absorbs fast, no rinse needed

Safe for color-treated hair – clean, paraben-free formula

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

keeps working

no drama.
no Flinching.
real relief.

@lindsayturtle

ATLANTA, GA

What does it feel like when you put it on?

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Stops pain before it starts – no more tears during styling

Soothes the scalp – even during tight braids or installs

No buildup, no greasy feel – absorbs fast, no rinse needed

Safe for color-treated hair – clean, paraben-free formula

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

no drama.
no Flinching.
real relief.

no drama.
no Flinching.
real relief.

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Tugs takes the tears, tension, and trauma out of wash day—making braiding and detangling reliably gentle, not a fight.

Stops pain before it starts – no more tears during styling

Soothes the scalp – even during tight braids or installs

No buildup, no greasy feel – absorbs fast, no rinse needed

Safe for color-treated hair – clean, paraben-free formula

800+ Heads Saved

800+ Heads Saved

stops pain – before & during styling

soothes scalp – tight braids or installs

works in 1 min – instant relief, no waiting

made from *painful experience

talk about it like family.

With every tug, I felt it—that quiet kind of pain you learn to live with. I asked, “How do you deal with this your whole life?” She said, “I don’t know, baby… we just learn to tolerate it...” And for some reason, that stayed with me. No one should have to tolerate who they naturally are—TUGS changes that, bringing comfort to the root so hair care can be a bonding experience, not a painful one.

 

Formulation developed with input from [Name], PhD (LSU), scientific advisor and former Associate Professor of Chemistry at Dillard University and Grambling State University.” 
 

 

Read More

Formulation developed with input from [Name], PhD (LSU), scientific advisor and former Associate Professor of Chemistry at Dillard University and Grambling State University.” 

we realizs that your skin hair, comes with its own personal story and hisrty that can sometimes goe igrnored. With TUGSwe make sure that t what we are creating is vetted with proper awarenss in mind. 

Formulation developed with input from [Name], PhD (LSU), scientific advisor and former Associate Professor of Chemistry at Dillard University and Grambling State University.” 

we realizs that your skin hair, comes with its own personal story and hisrty that can sometimes goe igrnored. With TUGSwe make sure that t what we are creating is vetted with proper awarenss in mind. 

Formulation developed with input from [Name], PhD (LSU), scientific advisor and former Associate Professor of Chemistry at Dillard University and Grambling State University.” 

we realizs that your skin hair, comes with its own personal story and hisrty that can sometimes goe igrnored. With TUGSwe make sure that t what we are creating is vetted with proper awarenss in mind. 

HOWARD MOORE

Owner & Founder

share your story

4.8/5 based on 800+ Real Customers

Rating is verified by real users only
$39.99

TUGS | Tender Head Serum